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What 2025 Taught Us About Winning in 2026
December 11th at 12 PM CT
You put on an incredible year of events. Now let’s look at what the numbers can tell us about building an even better 2026.
We analyzed thousands of endurance events across the Outside Network to understand the major patterns that shaped athlete behavior in 2025. These insights highlight what participants valued most this year and how you can use that knowledge to create a stronger, more engaging event in 2026.
Join us for a data-packed, idea-filled hour with speakers from athleteReg, FinisherPix, MapMy Apps and Giordana Cycling. You will see real examples, fresh trends and simple strategies you can use right away to grow participation and revenue next year.
What You'll Learn:
- Participant Insights: What registration timing, pricing, and category mix reveal about athlete behavior.
- Photo Revenue Wins: Presale strategies that more than doubled event commission.
- Merchandise Success: Giordana Cycling insights on turning apparel into a revenue driver.
- MapMy Route Builder: Add this new feature to your 2026 event to create informative course previews with custom map markers that help athletes prepare for event day.