atheteReg-Webinar-Running (1)

Boost Your Bottom Line With Event Merchandise That Sells

October 30th at 12 p.m. CT

In this webinar, our panel will share real-world strategies for creating and selling merchandise that athletes actually want while maximizing profits for your event. From design ideas and production planning to fulfillment and promotion, you will walk away with actionable takeaways to grow your bottom line.

This session also spotlights Giordana Cycling, whose premium apparel and unmatched customer service help events create lasting impressions through performance and quality.

Panelists:

  • Cimarron Chacon, GRO Promotions (Utah, Pennsylvania, Iceland)
  • Carol Beliveau, Event Director, The Psycho 48 (Bayboro, NC)
  • Kem Newman, Giordana Cycling Representative

What You'll Learn:

  • The revenue opportunity behind event merchandise
  • Planning and production best practices
  • Designs that sell (what participants actually want)
  • Merch ordering logistics and fulfillment tips
  • How Giordana’s quality and service elevate your brand